In the contemporary society of consumption, the individual suffers from the loss of sense and emptiness because of the collapse of a traditional symbolic value. By over‐valuing the individual, they are also got by a narcissistic expansion in the absence of communication with the world which exists with others. This study tries to identify the problematic of this contemporary situation from the concept of narcissism. We wonder how to seize and to interpret the problematics around the concept ‘arcissism’ Sigmund Freud took the narcissism for the fact that ‘he me’unifies in the One connected to the drive of life, the aims of the love of the object. But he also examined the narcissism as the retreat towards ‘he me’h which is characterized by the refusal of the love of the object. We often say this pathology as narcissistic wound. Our studyfocuses on the importance of the reflexive distance. This reflexive distance is an effort between the drive of life which aims at the unification of the ONE and the drive of death as negative narcissism. We claim that the narcissism is not the pathological phenomenon, but the universal instance which we could seize everywhere in the birth of the man and also in his development. The problematic of the narcissism was bound in the principle of reality in the object in a psychoanalytical sense (on) and in ‘he me’as the center of narcissism. We examine this constellation of the notions from the view of Humanities Therapy. In the conclusion, we propose that it is necessary to understand the complexional, conflicting and even contradictory tension between the drive of life and the drive of death.

Key Words: Narcissism, The me, Object, Drive of life, Drive of death